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Alba

The Italian white truffle from Piemonte has always been considered the most valuable, but it was only in the 20th century that the White Truffle of Alba acquired its world fame thanks to the brilliant promotional work carried out by Giacomo Morra – hotel and restaurant owner from Alba – who in 1933 was rightly crowned king of truffles by The Times.
The Italian white truffle from Piemonte has always been considered the most valuable, but it was only in the 20th century that the White Truffle of Alba - thanks to the brilliant promotional work carried out by Giacomo Morra - acquired its world fame. In 1933 Giacomo Morra – hotel and restaurant owner from Alba –was rightly crowned king of truffles by The Times.
Truffles together with the great Piedmontese wines have made Alba and its surrounding area one of the most appreciated capital of Wine and Food as well as a renowned tourist destination. The best seasons to visit Alba are Fall and Spring when the International White Truffle Fair of Alba and the National Vinum Fair take place. They both represents the perfect occasion to taste Langhe’s great wines and cuisine. A not- to- be missed place is the small town of Barolo birthplace of the great and well-known BAROLO DOCG.